taking you on adventures from “Point A” to…

The Design team

Our design team, brought together through a collaborative effort of Design & Agency through Augsburg University. We transformed a simple ‘.b’ text into a dynamic mark. After numerous iterations, we crafted a design that embodies a sense of horizon, community, and excitement aligned with the client's vision.

Blake Carpenter

Katie Strombeck

Lauren Damgaar

Logo Development

Illustrations

Logo Development

Illustrations

Logo Development

Illustrations

Andre Ziemer

Logo Development

Color Palette

Client’s Vision

Greg Dehn

At Point B, our mission is to revolutionize the world of adventure travel. We are dedicated to providing adventure seekers an array of innovative, sustainable, and easily accessible experiences that are unrivaled in their uniqueness and authenticity. Our goal is to kindle the flames of adventure in every individual, while offering unforgettable outdoor journeys that will forever redefine the adventure travel industry for everyone.

Our dedication to sustainability is not just a principle but a way of life. We believe in treading lightly on the Earth, working tirelessly to minimize our environmental footprint, and contributing to the preservation of the world’s most magnificent natural wonders. We aim to set a shining example in the travel industry by promoting responsible and eco-conscious practices, thereby fostering a sense of stewardship for our planet.

LOGO

The logo mark is generally used for digital icons, merchandise, way-finding.

It’s more than a mark

it’s a call to connect, explore, and discover alongside friends, each step an adventure in itself!

Logo Construction

point & sun

+

letter b

+

mountains

+

adventurers & community

PRIMARY LOGO

The logo mark is generally used for merchandise, stationary items, and way-finding.

TYPOGRAPHY

SECONDARY LOGO

The logo mark is generally used for merchandise & way-finding.

PATTERN & PACKAGING

Attribution

Branding Collaboration for Auggie Cup (Augsburg University MBA Entrepreneurship Competition), produced through Design & Agency at Augsburg University.

  Jan 2024 - Feb 2024

“Portfolio work & designs were updated and produce by me. Hope you enjoyed!”

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Augsburg Galleries - 2022